Achieving the UN Global Goals (officially known as the United Nations Sustainable Development goals) will take the biggest collective worldwide effort of our lives. And that’s why DPD UK (as part of the whole DPDgroup) has joined the likes of Google, Unilever and Mars in a major campaign to boost global awareness.
The ‘World’s To Do List’ is the brainchild of Project Everyone, the pioneering not-for-profit communications agency launched and led by movie screenwriter Richard Curtis.
A group of major global brands, including DPDGroup, have formed the Business Avengers to tackle the To Do List and the Global Goals. The campaign aims to raise awareness at every level in the fight against major challenges to humanity, from poverty and hunger to climate change and equality with the ultimate goal of a sustainable future for all.
Campaign boosts awareness of UN Sustainable Development Goals as Global Goals for business
Project Everyone’s campaign aligns the ‘to do list’ with the Global Goals set out by the UN. These are also known as the United Nations Sustainable Development Goals, devised and launched in 2015.
While solving world hunger, tackling human rights abuses and ending extreme poverty may seem unattainable Global Goals, the campaign aims to show that if the world collectively takes action to tackle them bit by bit, then together we can achieve the unachievable.
The Global Goals for Sustainable Development are marked each year during Global Goals Week in the final week of September. This year, Global Goals Week took place between 20 and 26 September 2021 as part of the UN General Assembly 2021 and saw some of the biggest and best-known businesses in the world showing their support for the campaign and for achieving the UN Global Goals.
Economic growth for businesses is linked with tackling the Global Goals for a sustainable future
Spearheaded by a collective of brands and companies under the umbrella name of the Global Goals Business Avengers, the campaign was developed with a division of Accenture Interactive called Karmarama.
Who are the Global Goals Business Avengers?
DPDgroup joins the following Business Avengers to tick of the World’s To Do List.
Arm – AI enhanced computer company
Avanti – global communications company
Commvault – global software company
Diageo – global leader in drinks
NTT – a global tech services provider
Reckitt – global hygiene, health and nutrition
Salesforce – software company
SAP – multinational software company
Wood – global consulting and engineering.
Together, the businesses involved represent almost three-quarters of a million employees. They also have a social media reach of more than 100 million, which will spread the campaign far and wide.
Each company in the group is linked with one of the 17 Global Goals and is actively pushing to spread the word and to take action internally related to their chosen Global Goal. Here’s how we fit in.
DPDgroup is the Business Avenger for Climate Action – Global Goal #13
DPDgroup is the Business Avenger for Global Goal 13 – Climate Action through its goal of achieving low emission delivery to 225 cities across Europe by 2025.
This goal was chosen because it’s where we can make the biggest difference through transforming our operations to vastly lower emissions and fight climate change.
As the Business Avenger for Global Goal 13, DPDgroup will ensure that the message gets everywhere by incorporating the sticky note design into its branding across our websites, buildings and vehicles.
Global Goal 13 – Climate Action is about taking urgent action to combat climate change and its impacts. At DPD UK, we’re part of DPDgroup’s action on this, so look out for the post-it notes and remember to spread awareness any way you can. Check out this video created by DPD UK for more information on what it means to be a Business Avenger for Climate Action.
The campaign’s importance lies in the distillation of the UN’s Sustainable Development Goals into easy to understand, actionable ‘to do’s’ for businesses, individuals and groups to set into motion every day.
Now that Global Goals week is over, the campaign continues with a focus on the advancement of action. This will start with the UN Climate Conference in Glasgow in November, COP26.
DPDgroup UK committed to achieving sustainable development goals
While changing our branding isn’t normally an option, here’s why DPDgroup UK did, according to Tim Jones, Director of Marketing, Communications and Sustainability:
“Covering up our logo isn’t something we would normally do. We are incredibly proud of our brand. But these aren’t normal times. The climate crisis is real and, while we know that we are part of the problem, we are committed to playing our part and demonstrating to others what is possible.
“Over the last 10 years we have been working hard to reduce our emissions across our operation and by 2025 we aim to cut them by 30% and deliver to 80 million people in Europe with low-emission delivery means. In the UK, we can see this plan taking shape already in Oxford, the first of 25 UK cities to experience all electric only deliveries from DPD.”
The focus on Global Goal 13 is ongoing for DPD UK and DPDgroup, but we’re working across all 17 goals with our raft of sustainability initiatives. DPD UK’s goal remains to become the most sustainable delivery company in the country – check out the main DPD Green website to see the World’s To Do List post-it branding in action.
What do the United Nations Global Goals cover?
The Global Goals provide the business community with clear guidelines on what must be done to tackle the global challenges facing us all. DPD UK is committed to playing our part in doing that and by focusing on the World’s To Do List, we are progressing towards the UN’s deadline of 2030.
The 17 Global Goals (UN Sustainable Development Goals) in full:
- No Poverty.
- Zero Hunger.
- Good Health and Wellbeing.
- Quality Education.
- Gender Equality.
- Clean Water and Sanitation.
- Affordable and Clean Energy.
- Decent Work and Economic Growth.
- Industry, Innovation and Infrastructure.
- Reduced Inequalities.
- Sustainable Cities and Communities.
- Responsible Consumption and Production.
- Climate Action.
- Life Below Water.
- Life on Land.
- Peace, Justice and Strong Institutions.
- Partnership for the Goals.
Click here to find out the global progress on the Sustainable Development Goals six years after they were agreed by 193 UN Member States.